I have been writing since early teens. And in advertising since adulthood. Which means I have spent most of my life either making things up or watching other people make things up. Both are instructive.

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Ten countries. Four continents. Two languages. One persistent suspicion that the official version of most things is the least interesting.

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I grew up in Mumbai with an instinct for language and a deep distrust of received wisdom. Advertising took me from Mumbai to Paris to Amsterdam to Lagos to Dubai - through enough dinner tables in "grown-up" and "growing" countries to confirm that people are far more alike than geography suggests. Anxieties. Aspirations. The performance of confidence in front of a wine list.

 

After twenty-five years of writing for briefs, I started writing for myself, combining two interests - wine and culture (the lived one, not the museum one).

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This found expression in a wine blog, a book of short stories in two languages, and a body of editorial work for people who need words that do not sound assembled by a committee. In 2025, it produced the Judges' Choice Award - the top prize - at the JancisRobinson.com Wine Writing Competition. First Indian, Asian and Dubai-based winner. Both eyebrows went up briefly, then one returned to its default position.

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I live in Dubai. I write in English and French. Three Indian languages surface at dinner tables and in moments of genuine surprise.

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I observe. I raise an eyebrow. I write.

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This is where it all lives.